PACKAGING & PRINT COLLATERAL

Product Packaging

At House of Lashes, I was responsible for designing, maintaining, and updating all packaging. This meant working with the founder to define and execute the vision for the product, abide by any retailer or brand guidelines presented, and maintain brand cohesion with each product launch.

Collaborations

During my time at HOL, I collaborated with many diverse external teams—from major retailers like Target, H&M, and Sephora to beauty gurus like Patrick Ta—to create cohesive visual stories that flowed seamlessly from the first sneak peek to the final product delivered to customers.

PR Boxes and Marketing Collateral

Impactful PR boxes and marketing collateral are essential to bringing campaigns to life. From concept to execution, I ensure each piece captures the essence of the brand, engages the intended audience, and delivers a memorable experience.