The Sephora Collection
FOR HOUSE OF LASHES
Client: House of Lashes for Sephora
Launch Date: Feb 26, 2024
Scope of Work: Product re-launch, 360° digital campaign including print mailers, digital media, email campaigns, and social media efforts.
Role: Creative Director, Graphic Designer, Packaging Designer.
Objective: Relaunch the Sephora Core Collection with elevated execution, increasing brand awareness and driving traffic online and in stores.
Creative Process: House of Lashes had the opportunity to relaunch its products under its own brand name after initially launching them as a Sephora collaboration three years prior. To position HOL as a prestigious Sephora brand, I focused on elevating the brand image through clean beauty imagery, customer education, and a timeless aesthetic that could be applied across platforms for both House of Lashes and Sephora.
Outcome: The collection's success led to House of Lashes securing its own retail display space in Sephora stores, internal educational opportunities for the Sephora Beauty Team, and media placements with top-tier outlets such as Glamour.
